In many cases, BAI services are offered anonymously, without the need to log in or provide any information that can be tied to your personal identity. In these circumstances, the information collected (to operate the network, better understand how our customers use the network, improve your experience, or better understand user behavior) is not personalized or tied to your individual identity, and, though treated as such, should not be considered personally identifiable information.
Please note that the BAI Services are intended for adult audiences and BAI does not knowingly collect any Personal Information from anyone under 13 years of age.
As you visit our locations and use our services, we collect information about your device and the services you use. The information we collect may be obtained from different sources, including (1) information you give us; (2) information we collect automatically; (3) information we collect from 3rd-party sources; and (4) information we infer or derive from analysis of the above.
BAI and its affiliates also collect and use the following type of data:
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MAC Addresses. The BAI Services may also record and retain the MAC (Media Access Controller) address from your device to enable BAI to accurately perform administrative and operational functions and otherwise provide the BAI Services.
MAC addresses are hashed when stored, and are never shared in plain-text format. An anonymized “opaque identifier” is derived by hashing the MAC address. This unique key cannot personally identify you, nor can the original MAC address be derived by reverse-engineering.
To manage, monitor, optimize and ensure the integrity of the services we provide to you. Usage statistics, load factors, incidents, feedback, fair use monitoring, and the like, are all used to make technical improvements to the network and ensure that the service is operating adequately for the benefit of all users.
To help us improve the content and functionality of the BAI Services, and enable features. Certain features, functionality, and distinctions in service may only be made available to customers who qualify, purchase, or opt in for enhanced services. In these cases, it will be essential to differentiate these qualified users from those enjoying the standard level of service.
To create personalized content, or to tailor services and advertising that may be of more interest to you, based on inferences derived from your use of the service.
To generate revenue. TCONNECT a service made available at no charge to end users, transit authorities, or taxpayers. Costs of installing and operating the network are offset through revenue generated by advertising and sponsorship. BAI uses de-personalized and de-identified data collected when you use the service to better target advertising, and thus increase the value of advertising opportunities to our partners.
To manage advertisements: Advertisements appearing through the BAI Services may be delivered by us or one or more third-party web advertisers. These third-party web advertisers may set cookies. Cookies allow the advertising server operated by that third party to recognize your device each time they send you an online advertisement. Accordingly, advertisement servers may compile information about where or whether you viewed their advertisements and which advertisements you clicked on. This information allows web advertisers to deliver targeted advertisements that they believe will be of most interest to you.
To generate usage statistics. BAI may also compile device information and usage statistics such as usage patterns, travel patterns and website page views. BAI may use this information for statistical purposes to improve the BAI Services and to manage our networks and systems more efficiently. The personal identities of users cannot be identified from these reports.
To detect potential fraud, abuse, unlawful use, and other violations of our Terms of Service. On occasion, it may be necessary to record and trace individual usage and/or personal or technical information in order to maintain the integrity and security of the BAI Services. In order to protect our users and maintain a high level of service, BAI will use commercially reasonable efforts to track and identify any malicious user acting in contravention of our Terms of Service. To do so, BAI or its representatives may track and record any information that may be considered evidence of misuse. Please refer to the TCONNECT Terms of Service for more information.
To contact you in the future, to tell you about products or services we believe will be of interest to you, but only with your explicit consent. BAI does not share your e-mail address or other Personal Information, such as name, address, gender or age, with third parties for marketing purposes without your prior consent. In other words, we don’t sell customer lists.
To provide you support and customer service. For instance, if you contact us by email, we will use the Information you provide to answer your question or resolve your problem.
To comply with the law. BAI may provide data to law enforcement to comply with a production order or other legal requirement. Otherwise, we only share data, as required, to act in the interests of personal or public safety, or national security, if we believe in good faith that such exigent circumstances exist.
If you provide Information to the BAI Services, your information may be transferred from your current location to the offices and servers of BAI and authorized third parties, including commercial “cloud storage services”, referred to herein located in Canada, the United States or other countries.
BAI Services are offered at no charge to end users or taxpayers; to the contrary, BAI pays a fee for the right to operate wireless services in the subway system. In order to help offset these costs, BAI uses sponsorship and targeted advertising to generate revenue, so that the operation of these services can continue to remain free of charge to taxpayers and transit riders. Should you wish to opt out of BAI Services, BAI and TCONNECT provide a number of options to allow you to control how your information is used:
BAI may also acquire sponsors and generate its own direct advertising, which can be made more relevant to you through a better understanding of your online activities.
If you do not wish to partake in such activities, you may opt out. If you wish to withdraw your consent to Wi-Fi detection and/or direct advertising from BAI and BAI sponsors, please send an e-mail to firstname.lastname@example.org that includes the MAC address of your mobile device or computer.
Please note that this opt-out removes your device ID only for the purposes of analytics, marketing and advanced features offered to transit riders; it may not be possible to completely delete all your Information due to technological and/or legal constraints. Also note that:
If you continue to use BAI Services, MAC address detection and storage will continue to be used for the purposes of delivering network services, and ensuring the security, performance and integrity of the BAI network.