tconnect

Advertise on TCONNECT

Reach the largest public transit audience in Canada

The Tconnect Ad Experience

See how the TCONNECT Wi-Fi network delivers your message to thousands of engaged users every day.

With multiple ad placements available to support your campaign, TCONNECT advertising provides many opportunities to boost impressions, engagement, clicks and conversions.

See what people are saying about TCONNECT

The right platform for your message

TCONNECT lets you reach a high-value audience in a safe, gated environment that keeps you in control of your brand image. TCONNECT is:

tconnect Targeted Advertising

Targeted

Rich, hyper-local data lets you segment and target the precise audience you want to reach.

tconnect Customizable Advertising

Customizable

Multiple advertising options and formats present your brand exactly the way you want.

tconnect High Capacity

High Capacity

The network supports over 100,000 connections a day and more than 4 million logins per month.

Brandsafe_icon-221x300

Brand Safe

Trust you’re getting 100% verifiable organic traffic through a controlled login environment that prevents fraud.

Real-world stories

Turning TTC riders into readers

The Toronto Public Library (TPL) used TCONNECT to deliver free, curated e-books to transit riders through its ‘TTC Reads’ initiative. Partnering with the TTC, the library drove traffic to the TTC Reads microsite through a custom Wi-Fi login page on TCONNECT, creating a seamless brand experience in a campaign that generated over 3 million ad impressions and a 1608% rise in TPL’s web traffic.

Reach the right audience

TCONNECT’s robust data segmentation engine ensures hyper-relevant, targeted advertising, while comprehensive reporting helps you maximize every dollar you spend. Target your ads based on:

Demographics

Your audience’s unique characteristics

Demographics

Want your ad to be seen only by single women aged 30–39 with household incomes of at least $50,000? No problem. Our anonymized demographic data can help you focus on the precise audience you’re looking to reach.

Location

Where they are

Location

If you have retail locations near certain subway stops or high-priority neighbourhoods you’re looking to target, you can exclusively reach riders at those subway stations.

Day part

When they are most engaged

Day part

Aiming to reach commuters during rush hour, or need to customize your ad message by time of day? Dayparting lets you get the word out how you want it, when you want it.

Interest

Those showing qualified interest

Interest

Use rich data to target people who have already shown interest in what you’re offering.

Technology

The platform used

Technology

Focus on riders who use a specific operating system or device type so you can tailor your ad based on a specific device experience.

Custom targeting

Your niche audience

Custom targeting

Take advantage of even more ultra-specific targeting with anonymized first-party data from the TCONNECT network.

Format options for every need

We know that no two campaigns are exactly alike. Choose from a wide range of flexible, customizable formats to suit your unique budget and campaign goals.

Display ads

Maximize ad impressions

Display ads

Maximize ad impressions and drive brand awareness with display ads to meet any budget.

Video

Enliven your brand story

Video

Draw viewers in and keep them engaged with eye-catching story-telling.

Takeovers

Own the Wi-Fi onboarding experience

Takeovers

Amplify your impact and drive web traffic by taking over all ad placements in a single session.

Sponsored articles

Boost content consumption

Sponsored articles

Pique user interest with a highly visible article placed at the top of the media portal page.

Custom portal experience

Immersive and integrated

Custom portal experience

Drive clicks and conversions with a customized, immersive welcome page for a full-on brand experience.

Media widgets

Increase engagement

Media widgets

Add functionality that boosts brand engagement with a custom interactive media portal widget.

Get our media kit